Milk Snob Shark Tank Pitch by Melanie Disbrow

Melanie Disbrow is a young mom who found a solution for new parents. With her multi-proposed high-quality baby seat cover, Milk Snob, she is ready to make a deal with a shark and help take her company to the next level. But with a proposal of $125,000 for 5% equity, will the sharks be interested?

milk snob shark tank

The Story

Being a new mom or dad can be quite challenging, especially when you are out on the town with your baby. Melanie Disbrow saw herself in the same position most parents see themselves at: how can I protect my kid from the sun while we are in the car? Almost all new parents use some kind of infant car seat cover, but the conventional blanket and canopy covers just would not stay put. Young kids and toddlers love to pull on them! Thus Disbrow came up with a solution, the Milk Snob!

What is the Milk Snob? It’s a multipurpose cover which fits any infant car seat within seconds, it is breathable and you can peek at your baby anytime without waking their precious lumber. It’s also quite soft which is great because it can also be used as a nursing cover so when you’re ready to breastfeed you just take it off and you put it on, allowing you to nurse confidently in public wherever you go. When you’re done nursing your baby you just take it off and you put it back onto the car seat.

The Milk Snob cover has become a must-have for new parents everywhere. Worried about your baby not enjoying a nice day out? The Milk Snob can actually be adjusted, so you can lower it down the handle and let your baby enjoy the view while you are traveling. The Milk Snob is sold online and has only advertised on social media. Even the sharks have seen it online, with Chris Sacca mentioning his wife had shown him the product on Facebook.

Although social media is not Melanie´s background, the company has been profiting mainly by advertising on specific Facebook groups.

The Milk Snob has only been on the market for 18 months, but surprisingly the company has already made 1.2 million dollars and, out of that amount, they have made $800,000 in sales just in the last 5 months. The retail price is $36, with a production cost of $7.60. Melanie also mentioned that all Milk Snobs are made in Dallas, Texas.

Melanie ended up mentioning she needed the sharks not only for their expertise but also because she is not the strongest public speaker. The entrepreneur wants to take the company to the next level because she also got approached by bigger retail stores so she would need a great partner who would guide her and her business in the best possible direction.

The Shark’s offers

Right away, Chris Sacca decided to offer $150,000 for 8% of the company. As his wife is his investing partner, they work from home, and are raising 3 daughters, Chris and his wife are way too familiar with the struggle of raising young kids and, most importantly, with the business opportunity presented by Melanie.

Mark dropped out of the race immediately, not because of his dislike for the product, but simply because he thought he couldn’t make a better offer than Chris.

Lori, on the other hand, was not as benevolent and decided to make an offer: $125,000 for 10% stake in the company. Although her equity was 2% higher than the one proposed by Chris, she claimed she would bring more value into the company than Chris.

Not one to stay quiet, Mr. Wonderful was the next shark to present his offer: $150,000 for 10% equity in Milk Snob.

After seeing the number of offers already in place Barbara decided to back out of the deal.

When realising how competitive the other sharks were getting, Chris mentioned that he didn’t believe Lori would actually bring anything new to the company, since she does not have any children and therefore has no knowledge about some of the social media channels Melanie is currently using, that is, Facebook groups aimed at young parents.

But Lori wasn’t going to let this little insult pass by and the two sharks got into a minor argument about whether or not Lori had the knowledge to really take Milk Snob to the next level.

Melanie tried to renegotiate with Lori, asking her if she would be willing to go down to 8% equity. Lori didn’t budge and instead proposed $150,000 in exchange for 10% equity.

Quite unexpectedly, Chris and Lori seemed to want to work together on this company, although neither seemed too eager to only acquire 5% of the company. Both Lori and Chris decided to ask Melanie to make them an offer, mentioning that the equity offered would have to be higher.

It was Melanie’s turn to shine. She seemed quite reticent to sell more than 5% of the company at once. While Lori was explaining that in this market they had to act fast, Chris Sacca and Mr. Wonderful dropped out. This just ended up helping Melanie make her pick, so the deal for $150,000 for 10% with Lori was made!

What happened to Milk Snob after Shark Tank

It’s still quite soon to discuss how the Milk Snob has been doing since the episode has aired. One thing is certain though, under Lori’s guidance, the Milk Snob is guaranteed to monopolize the market and help millions of parents worldwide. If you want to know more about the company, or want to get your own Milk Snob, visit their website at milksnob.com or buy directly online.

Quick Summary

Season: 8

Episode: 8

Original Air Date: November 11, 2016

Entrepreneurs: Melanie Disbrow

Company/Product: Milk Snob

Proposal: $125,000 for 5% equity

Success: YES

Investor: Lori Greiner

Final Deal: $150,000 for 10% equity

Product Reviews

Milk Snob is a multipurpose product. It is designed to be used as infant car seat cover, high chair cover, shopping cart cover and nursing cover and even breastfeeding cover or snuggle blanket. The cover is soft, light-weight and made out of the highest quality breathable rayon blend fabric. It can custom fit on any infant car seat because of the 4-way stretch and offer a 360° full coverage while breastfeeding. It also protects your child against strong wind, intense sunlight, dust, and unwanted onlookers.

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